Twitter is a mass text-messaging service that allows you to send short 140-character updates, or "tweets", to many people at once. They are your "followers." Although it was designed to be read on a cell phone, but most people read it online.

Twitter gives you an insight to several different opinions, events, news, ideas and feedback. You can easily follow thousands of users and enter into conversations taking place among multiple users at any point.

Twitter can also be used as a tool for self-promotion and marketing, by sending out various messages to gain others attention. This involves active user engagement.

Apart from its use as an informational resource and publicity tool, Twitter is also a communication platform for individuals and their personal social networks.

Here are some tips to give you an idea about how you can use Twitter more effectively:

1. Personal Branding

Through twitter, you can build your personal brand. It gives you the benefit of developing a casual persona and establishes you as a social personality that is connected and approachable. As new users join Twitter, they will be drawn towards well-established Twitter personas.

2. Get Feedback

If you need some advice on how a website looks or what to do if your stuck in some problem, send out a message asking for advice and you’ll receive replies from other users.

3. Hire People

If you are looking for someone reliable to hire, send out a message asking for recommendations. A very fast and easy way to hire freelancers or even companies based on familiar recommendations.

4. Direct traffic to Your website

Twitter is mostly used to attract traffic to websites. Moreover, if you ask your friends to tweet about it, the message will spread faster and further as other active users pick it up.

5. Stay Alert

You can find some really useful websites or interesting articles on twitter. Subscribe to Twitter feeds for specific websites and receive and view content quickly. A very useful way to keep up to date for active social news participants.

6. Make New Friends

Twitter is basically a social networking platform. Thus you can make new friends and track their messages. This is an easy way for you connect with people outside of your usual circle.

7. Expand Network for benefits

You can expand your network through Twitter by interacting with other like-minded people, especially those in the same industry. It can be helpful when you need to get a new job, or simply want peer recommendations.

8. Notify Your Customers

You can set up a Twitter feed, specifically for notifying customers when any new product comes in. Customers can subscribe via mobile or RSS for instant notification.

9. Update About Events

Businesses can use Twitter to inform event participants about the latest event happenings or changes. This is the easiest way of disseminating information, especially when you don’t have the means to set up a direct mobile link with the participants.

10. Find Potential Customers

It is also possible to find potential customers or clients online through twitter. Simply search for keywords related to your product on Twitter Search and then follow users.

Hopefully, you will have some idea about twitter now, I hope to add more about how to increase the number of followers, a question many of us think about.

If you found this article useful, then don’t forget to follow me on twitter